Saturday 22 September 2012

Making Your Own Perfume is Easy

In any task, there are two things that people. The first is the equipment, which already includes the tools and the ingredients. The second is the training because the only way to do the job right is through proper training.

These things also apply to perfume making. The individual may know where to get the beakers, the stirring rods, the beaker and the oils but not knowing how to measure it proportionately could just bring disastrous results.

Aside from the essential oils, vodka or ethyl alcohol and distilled water should also be mixed. The person does not just throw everything in but should measure the volume first before putting everything.

One example is a simple perfume known as Tender Mercies. The person will need to mix some essential oils according to the note it represents. 

The base notes are composed of 4 drops of carnation and 3 drops of juniper oil. After this has been poured, it is time to put in the middle notes that are 3 drops of ylang-ylang and 2 drops of jasmine oil. The top notes are 3 drops of juniper oil and 2 drops of patchouli. The bridge notes to help everything blend together are 2 drops of lavender and Sultan's pleasure.

After this has been completed, the last thing to do will be to add two and a half ounces of vodka, close the lid and then store this in a cool dry place for the next 48 hours. After the time has passed, this can be brought out and mixed with two tablespoons of distilled water and then filtered.

There won't be anything solid after this is has been completed enabling the individual to transfer it to a plastic bottle for immediate use.

There are other perfumes that the person can make by following some instructions found in books or by doing some research on the web.  This gives the hobbyist options such as cologne, body splash, aftershave, and Eau de toilette.

The concentration of each ingredient is different. The example just mentioned had a concentration of 15 to 30% of essential oils, 70-85% of vodka and 5% distilled water. 

Since there are other formulas that can be copied or made, it pays to have a notebook around to make adjustments when mistakes have been made. Sometimes reducing or increasing one of the ingredients is all that it takes in making your own perfume.

When the correct formula has been made, the individual can now produce this in mass quantities and sell this through a distributor or directly to a customer. This depends on the capital the individual because some people will have more financial resources than others that could speed up the production process.

Those who decide to sell it directly should also think about the packaging. Some sell the bottle with the logo or a picture on the front while others put it in a box. This should also be priced competitively because there will be entrepreneurs who will be doing the same thing to capture a share of the market.

If the first formula worked, the next thing to do will be to make new ones. After all, businesses cannot survive on just one product but have to diversify so that customers will anticipate the new products that will be launched in the next few weeks or months.

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Friday 21 September 2012

Producing Perfume From The Home

Some people find it hard to find the right perfume. This may smell good when this is sprayed into the air but this changes when this reacts with the skin. Those who are tired of this problem can stop looking and instead make one .

The first step is to get all the materials together. A lot of people focus on the oils and the other liquids and forgetting the basics such as the test tubes, glass beakers and measuring cups.

People should avoid using materials made of metal or plastic because these may alter the scent. Glass stir rods should also be used because this will allow the oils to mix better instead of just shaking it.

Since the mixture has to be stored for two days before transferring it into a bottle, the lids should be tight to prevent the liquids from evaporating into the air.

When everything is ready, it is time to mix the oils together. Many of these are extracted from plants and some last longer than others thus creating base, middle and top notes.

Examples of base notes are cinnamon, fern, moss and sandalwood. Ylang-ylang, lemongrass and neroli are middle notes while bergamot, lemon, orange and orchid are examples of top notes.   

There are also oils extract from animals but those who detest this can rely on synthetic oils instead.

Since some essential oils do not blend well with others, a bridge note is needed to blend it together. The last thing to add before this is stored for a couple of days is a little ethyl alcohol. This may not always be available so many recommend the use of vodka instead.

After two days of storage, the last thing to do will be to mix this with distilled water. This should be filtered so any solid elements are removed and the liquid can be transferred to the plastic bottle.

It does not take a rocket scientist to come up with a fragrance. This takes practice which is just like excelling in a sport. The only reason why some companies make it so complex is because others mix different notes all together to come up with the desired result.

Those who are just doing this for fun can make homemade perfume using rose petals. But those who plan to turn this into a business should be prepared to turn the kitchen or an empty room in the house into a mini laboratory.

The person does not have to do everything through trial and error because there are books and other sources to get this information. Some even mention the recipe for a certain concoction which will serve as a guide for anyone who wants to get started.

Some of the concoctions produced will not do that good as hoped. Instead of throwing it out, there are other things that the entrepreneur can do with it.

The mixture can be used as an air freshener, for aromatherapy, to make scented paper and more. After all, the ingredients that are used to make these other products are the same as perfumes and it can still be put to good use.

Making a perfume is personal. So, the person has to figure out what scents work for the individual and others out there so there is direction when for making these concoctions.

Wednesday 19 September 2012

Making Your Own Cologne

Perfumes have been around for many years. What people tend to forget is that there are different types of these that are being sold in the market. The really basic ones are known as body splash while those that last a little longer on the skin are the Eau De Cologne and the Eau de Toilette.

The Eau de Cologne is considered to be a light perfume. There are a lot of manufacturers that offer this but those who don’t want to spend that much cash can settle for some home made concoctions. Here are some examples.

The first is called Lemon Spirit. The ingredients are composed of lemon grass, lavender and lime essentials. After these are mixed together with some vodka and shaken well, the mixture should be stored for three weeks.

When the time has passed, the bottle should be brought out and at least a cup of distilled water should be added to the cologne and then kept again for another week. This should also be shaken daily and then transferred into a bottle for immediate use.

Another example of an Eau De Cologne is Peace. The only difference between this and other recipes are the essential oils that are used. For this mixture, the person will need Bergamot, Cedar wood and Frankincense.

After the oils are mixed, distilled water and vodka are added next. This should be stored for more than a month, which is much longer than the other types of perfume for everything to settle before this can be distributed and used.

The process of making colognes is not that different compared to body splashes and Eau de Toilettes. This is because it still needs the three basic notes namely base, middle and top note to put everything together and then requires some volume of alcohol and water to help it blend.

The finished product should be placed in a closed container so the contents do not evaporate.

There are other recipes of Eau De Colognes aside from the two mentioned. By doing some research and with a little practice, the hobbyist will be able to learn everything. Those who are bold enough may even attempt creating one that could be very saleable in the market.

Those who would like to go into business should think about pricing and packaging. It will be a good idea to compute the cost of the materials to determine how much markup can be made.

When this is finished, the person can either offer this to someone who will act as a distributor or sell it straight to the consumer. Those who have capital can rent some space while those who are still starting out can try this online.

Succeeding in the perfume industry will not happen overnight. This is because a lot of companies have been doing this for years so it will take some time to establish the name. The best thing to do is to find out which are the saleable ones and then produce it. A certain portion of the budget should also go into research and development because an entrepreneur cannot always rely on recipes from a book.

The only way for it to stand out is to create new ones so this will be different from the other products also being offered in the market.

Tuesday 18 September 2012

Turning A Hobby Into A Money Making Venture

Hobbies are considered to be one way of releasing tension from the body. The person will just have to choose one, enroll in a class and then learn everything there is to know so this can be done at home.

Perfume making is considered to be a hobby. This is because it is very easy to make as long as the ingredients are available. The shelf life may not be that long compared to those produced by various manufacturers but it is a start of something that could be turned into a business.

Here are two examples of perfumes that are easy to make. The first is called Falling Stars. The essential ingredients will be lavender, chamomile and valerian oil. Some vodka and distilled water should also be added to make it blend together.

The second example is called Enchanted. For this concoction, the individual will be using everlasting, peony and sandalwood oil. After mixing the three, vodka and distilled water must also be added into the mixture.

One perfume that teens and a lot of women love is called Misty Passions. For this fragrance, the person will be needing some passionflower, ylang-ylang and neroli oils. Just like the other two perfumes, vodka and distilled water are the last liquids needed that need to be mixed.

It takes time for the essential oils, the alcohol and the water to settle. This should ideally be placed in a sealed container and stored in a cool place so the contents will not evaporate into the air.

The settling time is 12 hours. Those who want to keep it longer can also do that because this will prolong the smell on the person. Before putting the liquid into a sprayer bottle, this should be filtered one last time so there won't be any foreign objects that will be getting into anyone's skin. 

In the three perfumes mentioned, the individual will notice that there are always three essential oils used. This is because each one acts as top, middle and base note, which serve as the basic foundation of any fragrance.

The use of alcohol and water is important to be able to blend in the different smells that each oil has. Without it, the hobbyist will be unable to come up with the right formula that can sold to a customer.

The last part of making the perfume is the packaging. Presentation is always important so the person should look around for suppliers that can give the sprayer at a reasonable price.

Those starting out can have custom made stickers and then have this placed around the bottle. Those who have more capital can have a supplier come up with an original design to differentiate this product from others in the market.

When everything is ready, the hobbyist can rent a small stall in the mall of have someone sell it. There is also the possibility of offering these perfumes online since a lot of people transact business over the web.

It will take time to create brand awareness but when people spray on a sample and appreciate how it feels on the skin, the sales will start coming in. If business is doing well, the person may even quit the regular job to spend more time with this new endeavor.

Entrepreneurs and Companies Do The Same Things When Making Perfumes

Ever heard the line, "good things come in small packages?" It takes time to create the right scent so this can be placed in a bottle and sold to the public. This is the answer anyone in the industry will give when asked about the road to success in this business.

Making your perfume is not that difficult to make. The entrepreneur can try this in the kitchen with a little knowledge of chemistry to distinguish one note from the other so the right amounts can be mixed together to get the right smell. 

The process is quite slow. After pouring a few drops of the base, it is time to put in the middle and top notes. Although beginners should distribute the three evenly, the biggest trick in creating a perfume is knowing which note should have a little more than the others.

The person will also have to add a bridge note and a little alcohol to help it blend together. The container should be shaken then smelled until the right mixture has been found then stored in a cool and dry place for the next two days.

Perfume makers have the option to store this for more than 48 hours to create a longer lasting smell. When this is taken out, water should be added and the contents should be filtered so only the liquid will be seen in the colored bottle.

The technique of making homemade perfume is not that different to what large companies are doing. This is because research and development is first done in the lab and it is only when the concoction is approved that these are made in large numbers.

The next phase will be the packaging. Entrepreneurs may not have a lot of capital can use small plastic bottles that comes with a sprayer on the top. Companies on the other hand may have a division to do this or hire a contractor to produce these in different shapes.

When everything is ready, the marketing side of perfumes comes in. This is the make or break part of the business as the person and the company will soon find out if the market will accept it.

The person will give free samples out to friends and hope these people would be interested to buy it. Those who are bold can even present this to some retailers that would like to add this to its inventory.

Companies who have been doing this for years may have a product launching and offer these as giveaways with the hopes of good sales in the coming months. There will also be a flood of advertisements through the use of billboards, magazines and television.

The approaches are different due to budget constraints but the objective is the same. This is to create a perfume that the consumer will appreciate and buy.

There will be times that some of the perfumes will not perform just as well as the others. Obviously, there was something wrong so the entrepreneur and the company will have to go back to the kitchen or the lab and come up with another formula that will do much better than the previous one.

Both should remember that it is with patience and perseverance that anyone can be successful.

Monday 17 September 2012

Creating a Best Selling Perfume Is All About Branding

For more than a century, people have been using perfume. This is perhaps because soap does not do much except cleanse the body so something else has to be used in order to smell good.

Studies have shown that the demand for perfume has more than quadrupled through the years. This is because of new technology that makes it easier to mass-produce and the branding that goes with it.

Branding from a marketing executive is very important. This is because the name that is given to the new concoction should reach out to the consumer. One of the most effective methods is by getting a celebrity to endorse it and then the rest is history.

Another technique that delivers a heavy punch is the packaging. The shape of the container may take the form of a woman's body or something else that is more appealing. The manufacturers do not always come up with this and at times as a consumer group to help with the brainstorming.

The success story of each perfume ever made was not always made with the help of a celebrity. Some companies relied on advertising to create brand awareness. This is done on television, through billboards and printouts in magazines.

While in the store, sales reps offer free samples to customers and those who are hooked will end up buying it. These strategies should be utilized when making your own perfume line.

There may be different ways of making it but in the end, the entrepreneur will still have to market it in order to make a profit.       

So, can someone come up with a perfume that does not smell so good and still perform well because of a celebrity endorsement? The answer is yes. The challenge will be getting someone important to do it because there are those who don’t like the idea of promoting something that the person does not even believe in.

The best thing to do will be to create a perfume that both the entrepreneur and the endorser can live with. The key to everything is the scent. It will take time to learn how to mix the base, middle and top with the right amount of  bridge note but those who succeed may be able to make something that the market has not created.

The perfume that the person has created may not be appealing to the young but may sell well with the older market or vice versa. A product test can be done to see where the cards fall so branding can focus on a targeted market.

Eventually, the entrepreneur will be able to figure out the niche of the brand. The only way to get more loyal customers will be to create more variations that will also cater to people in other age groups.

Making your own perfume will require a little knowledge of chemistry. This will take time but after a while, the person will finally be able to have the right formula.  

The knowledge needed may come from books or by going back to school. Those who may not have the knack for it may decide to hire someone else to take care of the legwork so the entrepreneur will be busy with the branding side of the business.

Sunday 16 September 2012

"Brewing" your own scent

If you don't like any commercial perfumes, make your own. That's probably the best thing to do rather than get frustrated from spending hours and hours smelling perfumes in department stores and specialty shops. Also, you might end up creating a scent that is cheaper yet richer and more perfect for your body.

When making your own scents, you should always remember that perfumes have three basic structures or layers, namely: the base notes, heart or middle notes and top notes. Top notes are the first smell that you'll notice and it is also the first one to evaporate.

Top notes handle the first impressions. It creates the mood and the one that immediately captivates. Meanwhile, the heart notes or otherwise known as the middle or coeur notes. These scents appear later and last longer. They give character to the perfume. The final layer is the base notes which lasts the longest. They slowly come out blending with both the heart note and the top note.

Make certain that you don’t put natural essential oils and absolutes as top notes. They are basically complex compounds that sometimes already contain middle notes and even top notes characteristics. So care should be taken when you start mixing or blending different kinds of essential oils.

Ideally, top notes are made from citrus oils like bergamot, lemon, mandarin, orange, etc. Conifer oils such as cypress, fir, pine, spruce, etc. can also be used. Also popular top notes oils include mint oils, cardamom, basil, chamomile, juniperberry, ginger, petitgrain and rosemary. When it comes to middle notes, probably the best oils to use are floral oils and absolutes such as caraway, black pepper, cinnamon, clary sage and clove bud.

Oils from elemi, coriander, galbanum, sweet marjoram, geranium, lavender and nutmeg are also great middle note materials. Palmarosa, thyme and violet leaf absolute have also been used before and their blending capabilities have proved to be quite effective. Wood oils like cedarwood, gaiac, linaloe wood and sandalwood are great as base notes. So are resin oils like frankincense and myrrh.

Perfumers also use labdanum, patchouli, oakmoss absolute, vetiver and even vanilla as base notes for their perfumes.

When making your own perfumes, it is always, always important to know your materials. Essential oils for example have different characters, behavior, strength and weaknesses. Each characteristic should be considered and their effects studied closely. You need to know the effects of the essential oils and perfume blends on your skin.

You need how to understand how the mixture will react when diluted or when it is set over time. You need to be prepared and know or at least have an idea on how the mixtures will react. It is, therefore, perfect advice that you write down all the processes that you undertook, from measurements to blending procedures.

And as important as the actual steps are, one needs to take regular breaks. Not only will this help in raising creativity but it will help make you safe from some harmful effects of prolong exposure from oils. Remember that you are working with essential oils.

These oils are highly concentrated and give off very strong smell. It is, therefore, possible to become sick if you spent too much time working on them especially in unventilated areas. And also, there's also a limit to how much scent or perfume your nose can take.

Taking a Closer Look at Perfumes

If you are interested in making your own perfume for personal use or for a small business, it is first important to understand the difference in terminology. For instance, perfume and perfume oils are two different things. Our modern, store bought perfumes traces its beginnings to perfume oils.

Back in the olden times, perhaps as far back as ancient Egypt, perfume oils per given as special gifts to royalty. Now, with our mass market mentality and lifestyle, perfume oils have degraded down to what we know as perfume which we can buy at perfume counters in our favorite shops and department stores.

The basic difference between the two is in the strength and concentration of scent. Perfume oils are highly concentrated and will yield a purer fragrance that will last much longer than its modern counterpart. This makes perfume oils much more valuable and expensive than regular perfumes.

The reason why commercially available perfumes are not concentrated is because the perfume oils are mixed with alcohol to dilute the mixture. Some perfumes however use other body oils as carriers to maintain that long lasting fragrant effect. This particular information is important to note so that when you make your own perfume, you can be guided as to what type of substance would be preferable to mix with the perfume oil to be able to suit your needs.

For instance, if you will be using the perfume for personal consumption, you might not want to scrimp on yourself do away with carrier substances altogether. However, do take note that in some cases, individuals find that they develop allergic reactions to the high concentrations of essential oils so it is prudent to use just a little on your skin. After all, a little is all you need.

Perfume oils, because of its concentration and merits may fetch a higher price than regular perfume. If you are making your own perfume for a small business, you might decide to make the right blend of perfume oil and carrier substance without compromising too much purity of the perfume oil. This will help you gain an edge over other perfumes and aid you in making a profit.

When you make your own perfume, it is important to test your product first on a lot of different types of people using different types of formulations as control. You see, perfume oils and its perfume version may smell differently on the same person. As you know, scents react differently on different body chemistries so not one scent will smell exactly the same on different people. This part of the production procedure is important only if you intent to sell your own perfume commercially. Otherwise, it is quite easy to figure out the right scents for you personal use with a few personal tests.

Another things to test and experiment on, is the blend of different perfume oils to create unique fragrances. The right fragrance of course is the scent that's right for you. To find the right blend, you will have to do some experimenting. Once you get knowledgeable about the different properties and scents of the different perfume oils, you can easily figure out which types of scents go well together and produce a wonderful fragrance.

Last you will need to think of packaging. Whether the perfume will be for personal or commercial use, you need to make sure to use the right packaging that won't compromise your product.